Variety Gold Heart Pin Campaign

This year we have two Gold Heart Pins: Papa Smurf and Smurfette!

The iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives, with early pins becoming sought-after collector’s items.

Available through retail outlets, movie theatres and on Variety’s website, funds raised through Variety Gold Heart Pins have made an incredible difference to children by funding millions of dollars in specialized equipment and services.

Past pins have included Star Wars characters, Mockingjay, Yogi Bear, Mickey Mouse, E.T., Shrek, Kermit the Frog, Minions, and Spider-Man.

Choose number of pins

We are unable to ship to locations outside of the US. Please allow 2-4 weeks for delivery.

2016-2017 “Smurfs: The Lost Village”
Gold Heart Campaign

Sony has collaborated with Variety – the Children’s Charity to create limited edition pins featuring the studio’s blockbuster franchise, “Smurfs: The Lost Village,” which premieres April 7, 2017. Proceeds from the pins, which are for Variety’s 27th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.

These collector’s pins will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from December 2016 – April 2017. You may also order them here on our website for $3.00 each, plus shipping & handling.

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Sony Pictures, Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Paramount Pictures, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, the Minions, and Mockingjay. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

Help kids be kids. Purchase your Papa Smurf and Smurfette Gold Heart Pin today! For more information, contact