Fundraising: Gold Heart Program
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The Gold Heart Pin – a collectible keepsake designed to honor children – originated in the United Kingdom as a fundraising initiative. In 1993, the program launched in the United States and Tent 25 reached out to its Hollywood partners to produce what has become its largest annual fundraiser, the Gold Heart Campaign. The commitment between the Hollywood community and its exhibition partners became so successful regionally, that Variety then rolled it out nationally, to record results. The Gold Heart Campaign has now raised more than $48 million since its inception. |
Visit these Southern CA theatres to buy your Gold Heart Pin
If you are a Movie Theatre or a Retailer and would like to sell Gold Heart Pins, please contact Elizabeth O’Neil at Elizabeth@varietysocal.org
Watch the “Star Wars” PSA here:
Have a Heart and The Force Will Be With You, Always Donate to Variety, the Children’s Charity to receive your Star Wars Gold Heart. Click to order now!
Construction IS COMPLETED on the brand new Variety Boys and Girls Club of Boyle Heights! Thank you to everyone who helped make this dream a reality. Click here to watch highlights from the Ribbon Cutting Ceremony.
Variety Celebrated its 70th Anniversary last year!
Variety of Southern California Celebrated its 70th Anniversary last year. We celebrated this milestone with all our friends and donors. With your continued support, we look forward to another 70 years of helping children in need in Southern California.