LOS ANGELES, November 17, 2011 — Lucasfilm Ltd. and Twentieth Century Fox have partnered with Variety the Children’s Charity to create a pin featuring fan favorites C-3PO and R2-D2 to raise funds for Variety programs that serve children who are disabled and disadvantaged. The collector’s item will be sold for $3.00 in more than 1,000 movie theatres and select retail outlets nationwide from November 2011 – April 2012.
The program coincides with the all-new 3D presentation of Star Wars: Episode I The Phantom Menace in theatres.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor worldwide. Variety works with one major motion picture studio every year, including Sony, Paramount, DreamWorks, Universal, Walt Disney Studios Motion Pictures, and Warner Bros. to design a pin based on a film or character that is sold primarily in movie theatres across the country. Through this partnership, the Gold Heart pin campaign has raised millions of dollars to help children in need.
“Star Wars is a phenomenon that reaches throughout the globe and across generations,” said Erica Lopez, national manager of Variety the Children’s Charity of the United States. “We encourage everyone to be a hero and purchase a pin to improve the life of a child in their community.”
With an eight-decade legacy of caring for children across the globe, Variety the Children’s Charity has grown to 43 chapters in 13 countries, raising more than $1 billion to assist the treatment and care for children who are disabled and disadvantaged.
Variety comes through when income, insurance and the government cannot. Through our national mobility program, we supply funding for children with special needs throughout the country to get walkers, wheelchairs, strollers, specially-designed adaptive bikes and other mobility devices. Variety also takes children who are disadvantaged on special excursions and supports children’s hospitals, funds local camps and boys & girls clubs, and encourages education through scholarships, arts programs and literacy programs.
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