Variety Gold Heart Pin Campaign

This year our Gold Heart Pin is Sherlock Gnomes!

The iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives, with early pins becoming sought-after collector’s items.

Available through retail outlets, movie theatres and on Variety’s website, funds raised through Variety Gold Heart Pins have made an incredible difference to children by funding millions of dollars in specialized equipment and services.

Past pins have included Star Wars characters, Mockingjay, Yogi Bear, Mickey Mouse, E.T., Shrek, Kermit the Frog, Minions, and Spider-Man.

Choose number of pins

We are unable to ship to locations outside of the US. Please allow 2-4 weeks for delivery.

2017-2018 “Sherlock Gnomes”
Gold Heart Campaign

Paramount has collaborated with Variety – the Children’s Charity to create a limited edition pin featuring the studio’s blockbuster franchise, “Sherlock Gnomes,” which premieres March 23, 2018. Proceeds from the pin, which are for Variety’s 28th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.

This collector’s pin will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from December 2017 – May 2018. You may also order it here on our website for $3.00 each, plus shipping & handling.

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Sony Pictures, Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Paramount Pictures, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Smurfs, Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, the Minions, and Mockingjay. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

Help kids be kids. Purchase your Sherlock Gnomes Gold Heart Pin today! For more information, contact